THE ALPHA EXPERIENCE

SHEER QUALITY.

They Say Your Body Is A Temple.

We've done our part - now it's time for you to take care of your grooming.

Our collections are carefully crafted using premium ingredients & materials.

You think that is impressive?

Browse our luxury accessories collection, hand-crafted in the fine city of London.

Style is calling...

Here's your chance to answer.

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take it up a notch

CEO Beard Kit

OUR STANDARDS

THE ALPHA EXPERIENCE

Our best-selling Beard Elixir is composed of 10 nourishing oils including Prickly Pear + Jamaican Black Castor.

What our customers say?

"The best beard oil I've ever used!"

- Shameel

Backed by our money-back guarantee + quality customer service.

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OUR PROMISE

Make a difference

Our initiative 'No Man Behind' helps to support men suffering from mental health conditions.

We also support Cardiovascular Research - as cardiovascular diseases are the NO.1 cause of deaths among both men and women.

A small percentage of every purchase is donated and split across both charities.

LEARN MORE

why alphareign?

our ethos

Men are built different - from facial hair, all the way to different skin types.

Over 95% of personal & skin care products are orientated towards females - from packaging to effectiveness.

That's why the ALPHAREIGN concept was born.

Our goal is to cross the chasm of men's personal care, by creating bespoke products tailored for men.

From aesthetics to effectiveness, our collections are engineered to appeal to even the most alpha men.

It's no longer 'beta' to take grooming seriously.

behind the scenes

the creation

In 2021, we spent the year designing, formulating and ensuring our products are incredible.

From product aesthetics to formulations, all items are designed and crafted in-house.

We select high quality ingredients and materials for our products, abiding by our brand ethos.

Not tested on animals.

launch + features

the journey

ALPHAREIGN officially launched in February 2022.

In 3 months, we made our way into GQ, National Geographic & The Evening Standard.

Now, we have an evergrowing customer base worldwide.

Shop the exclusive ALPHAREIGN collection today.

Be a part of something bigger.

Be BRAVE. Be BOLD. Be ALPHA.